Join Us in Our Mission to Professionalize the Pet Industry Through Ethics, Consumer Protections and Professional Competency

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PIAI believes that by bringing together a coalition of organizations supported by like-minded professionals we can create power in numbers to support the traction of forward thinking progressive initiatives.

All PIAI Organizational members promote a code of professional ethics, honest and transparent operational practices to support consumer protections and are committed to working towards the “Gold Standard” for professional competency.

Join Us in Our Mission to Professionalize the Pet Industry Through Ethics, Consumer Protections and Professional Competency

For so long so many of us have become frustrated with the lack of oversight in the pet industry. This does not specifically refer to a typical “pay your fees” licensing model, but a model that promotes higher standards for ethics, competency and consumer protection. We believe there are hundreds of organizations operating across the globe that feel the same way we do. Each of us, professionals, organizations and in particular pets and their people deserve quantifiable positive changes.

Now is the time for us all to join together and begin a shared journey aligned around our common interests so we can initiate long-term strategic improvements for our industry and those who practice within it. If you answer yes to these questions, then your organization qualifies to join the coalition.

1. Are you a believer that any type of industry oversight needs to be supported by a strong code of ethics, honest and transparent business practices and proven professional competency through independent knowledge and skill assessment?

2. Are you passionate about the Pet Industry and the professionals who practice within it?

3. Would you love to see standardized ethics across the differing job roles, so all professionals working with and around pets not only seek to do no harm but seek to do good?

4. Do you believe professionals should be held accountable to transparent and honest business practices providing the concept of informed consent to their clients?

5. Are you passionate about moving the industry towards accepting a “Gold Standard” of education in search of high levels of professional competency?

6. Do you recognize pets as sentient beings that have emotional, physical, environmental and behavioral needs to be protected and advocated for?

Join us for this online event where the leadership team will host an informative short presentation about the initiatives. Adequate time will be provisioned to answer any and all questions posed by the audience.

Join one of our webinars and learn more

Membership Eligibility

Any pet professional registered organization that currently practices and advocates for ethical, humane science-based services is eligible to join.  Membership organizations will have access to fly the “PIAI Organizational Flag” and their individual members will have access to fly the “PIAI Flag”. Members will also be provided resources to propagate the PIAI mission and goals at a state and international level. 

1. Organization Membership

 Organizations wishing to sign up to the PIAI must have been in business for a minimum of 3 years and have a minimum of 10 members or  individuals working or volunteering or studying within the pet industry.

  •  Organizations accepted into the PIAI will be granted license to fly the PIAI Membership Badge.
  • Individual members of Member Organizations, who are working, volunteering or pursuing pet industry careers, may fly the PIAI Logo with a link back to the website.
     2. Sponsor Level Members
    • PIAI allows any pet business that provides products, retail or wholesale to the pet industry and  who supports and wants to sponsor the PIAI, to join under a sponsor level. Sponsoring organizations must fully comply with the member eligibility in terms of products, tools and services provided/used or sold.

    *PIAI does not offer Individual memberships. Individual Professionals  can fly the PIAI Flag by being members of an organization that is an approved PIAI Member"

    PIAI is a coalition of Organizations!

    Join for FREE.

    Introductory offer for organizations joining in 2022

    Use code UK1VO6U5

    Any Organization Applying To Join PIAI Must Also Provide Links To Publicly Available Documents From Their Own Organizations Website.  

    1.   Code of Ethical Conduct Organizational members should have a code of conduct published on their website to include business, marketing and operational ethics consistent, at a minimum, with the PIAI. Recommended policy is attached.
    2.   Ethics Review Process– Organizational members should have a published professional ethics review process on their website consistent with the PIAI’s ethics procedures.  Recommended policy is attached
    3.   Transparency Statement Regarding Operational Practices – Organizational members should have a published public statement on their website addressing their members’ professional business and operational practices in regard to methodology, approach and philosophy. Recommended verbiage is attached.

    About the coalition

    The Pet Industry Advocacy International (PIAI) believes there is a need for a high level of oversight in the pet industry across all professional disciplines. Licensing has been a proposed option, but licensing without a strong underlying ethical code of conduct and a minimum standard for knowledge and skills of service providers does not provide the protection and level of service needed by pet owners and their pets


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